The Brief
Midas has worked with Ai-Da Robot since 2019 launching her into the international contemporary art world.
The Work
Midas has since secured Ai-Da to appear at major cultural events and festivals including, Venice Biennale, Glastonbury, Tate Lates and at the Design Museum.
Midas worked closely with the Glastonbury Festival 2022 team to programme a stunt with AI robot artist, Ai-Da Robot. Midas helped set up in her own artist studio, Ai-Da painted headliners Paul McCartney, Billie Eilish, Diana Ross & Kendrick Lamar. During the festival, we organised a press call with media including Sky News, BBC Radio 6, BBC Radio 4, Press Association, Getty, & Reuters.
The Results
Our launch campaign generated 1,773 pieces of media coverage, including more than 800 international stories. Midas secured blanket coverage in key national media such as The New York Times, The Daily Telegraph, The Times & Sunday Times, as well as front Cover stories with The Guardian & Times Newspaper. Other notable coverage secured included, Al Jazeera, CNN , The Daily Telegraph , The Times & Sunday Times, The Guardian, New York Post , Daily Mail , Evening Standard , Press Association , Reuters , The One Show, ITV This Morning, BBC London TV News, TIME , Frieze , GQ , Stylist , Dazed, Artsy and Artnet.
