Midas secures blanket media coverage for international celebrity Priyanka Chopra Jonas’ inspirational autobiography, Unfinished, published by Penguin Michael Joseph.
The Brief
Midas was hired to deliver an impactful, high profile PR campaign for Unfinished by Priyanka Chopra Jonas, starting in November 2020 with widespread media coverage running throughout January and February 2021. Working closely with LZMG PR and the publisher, Midas was tasked with securing blanket coverage for the book across all media platforms to drive sales around publication, as well as supporting Penguin Michael Joseph’s sales and marketing efforts to leverage and maximise publicity.
The Work
Midas positioned Unfinished as a must-read, inspirational celebrity autobiography, and the biggest book to hit bookshops for January 2021. In turn, we positioned Priyanka Chopra Jonas as a positive voice in times of uncertainty, with the story of her meteoric rise providing a beacon of light during the pandemic and beyond. Through carefully co-ordinated press opportunities, we generated widespread publicity for the book across UK and Irish print, broadcast, and digital media channels, including book reviews and interviews with Priyanka across all media platforms, in addition to a digital book launch with a high-profile host.
The Results
Midas secured front cover interviews with Priyanka in Elle Magazine, i Newspaper, The Guardian G2, Stylist Magazine, and a digital front cover for Glamour Magazine in the Women Of The Year Awards Issue.
Other coverage highlights included interviews with Priyanka in The Evening Standard, The Sunday Mirror, The Daily Telegraph, Financial Times: How to Spend it, Metro.co.uk, Reuters International, NBC Universal, Press Association, The Daily Telegraph: Telegraph Magazine, ES Magazine, Red Magazine, and Happiful Magazine.
Midas secured both book reviews and interviews with Priyanka in Cosmopolitan, Hello! Magazine, Grazia, Closer Magazine, Country & Townhouse, Image Magazine, RTE Guide Magazine, and Evoke.ie.
Broadcast interviews with Priyanka included: BBC One: The One Show, ITV 1: This Morning, ITV 1: James Martin’s Saturday Kitchen, BBC News Package (across BBC Radio 1, BBC World Service Radio & TV, BBC News TV), BBC Radio 2: Zoe Ball, BBC Radio 5 Live: Afternoon Show, Global Radio (Capital, Heart, LBC – 17 million listeners in the UK), Bauer Radio (Absolute, Kiss, Magic), RTE 1 Today with Claire Byrne, Classic Hits Radio, Ireland AM TV: Breakfast Show, Virgin Radio: Graham Norton, BBC Radio 4: Inheritance Tracks, and BBC Asian Network: Noreen Khan’s Afternoon Show.
Podcast interviews with Priyanka included: The Daily Telegraph Imposter Syndrome Podcast, Table Manners with Jessie Ware (20 million listeners), The Hang With Gregory Porter, Open Mind with Frankie Bridge, Fern Cotton’s Happy Place, CTRL ALT DELETE with Emma Gannon, Feel Better Live More with Dr Chatterjee, The Mind Valley with Vishen Lakhiani, Paul McKenna Positivity Podcast, BBC World: When Katty Met Carlos Podcast, BBC Beyond Bollywood Podcast, Magic FM Book Club Podcast, and Intelligence Squared Podcast.
Midas secured both book reviews and interviews with Priyanka in a range of South Asian media outlets: Eastern Eye, Garavi Gujarat, India Weekly, Asian Voice, Asian Express, British Asian Women’s Magazine, Bollywood Spice, Asian Sunday, Desi Blitz Online Magazine, Asian Culture Vulture, Biz Asia, Asian Image, Asian Today, Filmy Shilmy, and I Global News.
