The Brief
Midas has been hired by award-winning independent publisher, Charco Press, to promote the independent publisher’s list of contemporary Latin American fiction, helping them reach new readers, while raising the profile of Charco Press’ authors, translators and the publisher as a whole in the UK.
Bringing top quality Latin American fiction to English-speaking readers, Edinburgh-based Charco Press has garnered international acclaim since it was founded in 2017, with three books nominated for the International Booker, the publisher being named Scotland Small Press of the Year 2021 and 2019 at the Nibbies, and nominated as Publisher of the Year by the Scottish National Literary Awards – among many other accolades.
Marking its fifth birthday in Autumn 2022, Charco Press has recently launched an English-first series, ‘Untranslated’, embracing texts by English-speaking authors linked to Latin American culture, as well as its first Spanish-language OriginalES editions.
The Results
Midas works alongside Charco Press to build PR campaigns for key titles, working with authors and translators to secure feature placement, reviews, first-person pieces and interviews.
Working with International Booker-winning translator and author, Jennifer Croft, on the release of HOMESICK, Midas has secured the Country & Town House Book Club for August, an extract in The London Magazine, interviews with Writing Magazine and Interpret, and review interest from Guardian, Daily Mail, Oxonian Review, NB Magazine and beyond. Meanwhile, Midas has placed coverage for other Charco Press titles in Five Books, TripFiction, Lost in Translations Podcast, Writers Routine Podcast, while curating extensive blog tours, and supporting Charco Press in building relationships with new media such as TLS, Grazia, Stylist and beyond.
Midas is currently supporting Charco Press on a cross-organisational project with the British Museum and Hay Festival.
