The Brief
In 2019 Midas launched the Giudecca Art District at Venice Biennale.
The Work
The campaign generated 200 pieces of coverage including: 80 pieces of international coverage, 65 pieces in arts media, and 10 newswires, national newspapers, and lifestyle media.
The Results
Key media outlets:
- The Financial Times
- The Sunday Times
- Dazed
- Vogue
- Elle
- Forbes
- The Art Newspaper
- frieze
- Wallpaper*
- artinfo
- A-N
- Time Out
- Condé Nast Traveller
- easyJet Traveller
- Grazia
- Country & Townhouse.
The London launch party attracted influencers and media including: Rose McGowan, EFE, New York Times and Metro.
The Venice launch party attendees included: Russell Norman (Founder of Polpo), Forbes, Art Newspaper, Time Out London, Wallpaper*, Studio International and Spiegel.