The Brief
Midas promoted internationally acclaimed photographer Ellen Von Unwerth’s Ladyland exhibition at Opera Gallery London, achieving 20 pieces of national newspaper coverage, 11 interviews on national broadcast media, and 33 pieces of digital coverage, including 8 interviews.
The Work
Highlights included: a front cover and double page interview in The Times’ T2, a feature in Financial Times: How to Spend It, interviews with BBC One Breakfast, BBC Radio 4: Woman’s Hour and Sky News.
The Results
Both the exhibition and Ellen Vogue, Harper’s Bazaar, Dazed, Tatler, Condé Nast Traveller, Grazia and Stylist.
For international press, features and previews of the exhibition ran on Vogue Arabia, Vogue France, Elle Italia and Elle Croatia, among others.